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The Fall of Advertising and the Rise of PR pdf
The Fall of Advertising and the Rise of PR pdf

The Fall of Advertising and the Rise of PR by Al Ries, Laura Ries

The Fall of Advertising and the Rise of PR



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The Fall of Advertising and the Rise of PR Al Ries, Laura Ries ebook
ISBN: 0060081988, 9780060516581
Format: pdf
Publisher:
Page: 320


In 2002, All Rise – the marketing professional and his daughter Laura Ries wrote the book “The fall of advertising and the rise of PR”. The strings are the facets of marketing – advertising, promotion, public relations and sales. Http://cauvin.blogspot.com Roger L. No one becomes loyal to a brand through advertising. The Fall of Advertising and the Rise of Social Media . I'm also particularly interested in the role of PR as opposed to advertising in promoting business. As the Ries duo preaches in The Fall of Advertising and the Rise of PR, advertising does have its place. You use advertising to maintain a brand, not to build it. My favourite book is “The Fall of Advertising and the Rise of PR” by Al and Laura Reis. Obviously, the puppet, and not in a derogatory manor, is the consumer. Written before the social media revolution, their main point rings loud and clear. I encourage everyone to check out the book “The Fall of Advertising and the Rise of PR” to see what I'm talking about. The Fall of Advertising and the Rise of PR by Al Ries, Laura Ries. So your cases about this were particularly interesting.

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